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Start 16: The Brickyard
Cost: $110 million (tie)
For 25 years the Brickyard Mall symbolized
the no-nonsense traits of merchandising in a middle-class
neighborhood on Chicago's Northwest Side.
Anchor tenants were in the midline to discount range: J.C.
Penney, Montgomery Ward and Kmart stores and a Jewel-Osco
supermarket. Countless specialty retailers were available
in enclosed buildings with temperature-controlled environments.
And, a sea of concrete guaranteed a parking spot for practically
everyone.
But the 49-acre site at Diversey and Narragansett streets
was in need of a revamp when all the anchors but Jewel-Osco
closed shop.
Key design ideas influenced partly by city guidelines on urban
retailing are steering construction. The principles aim an
ensuring the mall's suitability to its location and its feasibility
after reopening as The Brickyard.
For instance, some of the 11 new structures, especially those
with multiple tenants, will be located near the streets. The
buildings are friendlier to the street when they align near
it, rather than when they are pushed to the back of the site.
Masonry and cast stone will dress all sides of the new buildings
for a solid look that reflects the neighborhood. Storefront
windows and doors will be on multiple facades.
Only surface parking will be available. Gone will be the deck
parking atop the existing Jewel-Osco and the parking spaces
near the streets that required a hike to reach the stores.
New Anchors
Large-format structures will be used for the new anchors
in the open-air, "power-center" format. There will
be a 143,700-sq.-ft. Lowe's home-improvement store, a 143,100-sq.-ft.
Target department store, a replacement 64,565-sq.-ft. Jewel-Osco
and a 30,000-sq.-ft. Marshalls home fashions outlet.
About 55 stores are expected to open, and there will be 2,300
parking spaces.
The total mall area, about 600,000 sq. ft., represents a decrease
of about 280,000 sq. ft. from the previous shopping center,
but the shrinkage is mostly attributable to the elimination
of the deck parking.
The mall will retain its two tiers, with units on both the
upper and lower levels, and a retaining wall between them.
Roads will connect the levels, which differ in elevation by
about 30 ft.
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Key
Players
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Developer:
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Mid-America Asset Management Inc., Oakbrook Terrace,
Ill.
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General Contractor:
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Pepper Construction Co., Chicago
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Architect:
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O'Brien and Associates Inc., Dallas
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Architect:
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Camburas & Theodore Ltd., Des Plaines, Ill.
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Structural Engineer:
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Brockette/Davis/Drake Inc., Dallas
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Civil Engineer:
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Spaceco, Rosemont, Ill.
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